NORTH FOR THE NORTH

12 MAY 2017 , 8.30 – 13.30

After a successful first year, international organizations in the Northern Netherlands are organizing “Be Smart Be International” for the second time for the north with all the ins and outs concerning doing business internationally.

If you are curious about last year’s event, take a look at some images here.

This year’s theme is:

ONLINE GLOBAL BUSINESS

What online tools are taking over the market?
What does Wechat in China offer my company?
What is the relationship between export and innovation?
How does IBM make Gronings beer?
Which online marketing strategy fits my company?

We offer a broad spectrum of workshops, an active and new perspective on innovation and export by Professor Dries Faems, the digital future by Digital Officer Nick Stevens and much more!

 

ABOUT BE SMART! BE INTERNATIONAL!

Organizations in the Northern Netherlands are working together to produce this new “international” event for the second time. The involved parties think it is important to support companies and organizations in the region with their international ambitions. The goal of the event is to help companies create more international clout and pursue innovation.

“Be Smart Be International”
Date: 12 May 2017 
Time: 8.30 – 13.30 
Location: Resato Assen

 

SPONSORING ORGANIZATIONS:

International Welcome Center North
Ondernemend Assen
Regio Groningen Assen
Gemeente Groningen
Gemeente Assen
Exportclub Drenthe
World Trade Center Noord Nederland
Vereniging Bedrijven Zuid Oost
Vereniging Bedrijven West

 

WORKSHOPS & PROGRAM

Date: 12 May 2017 
Time: 8.30 – 13.30 
Location: Resato Assen

08.30 – 09.00 hrs Arrival & check in (name badges will be given by international students)
09.00 – 09.15 hrs Reception with coffee/tea
09.15 – 09.20 hrs Welcome by Aldermen from Assen and Groningen
09.20 – 09.25 hrs Welcome by host Ton Driessen (Resato)
09.25 – 09.30 hrs Review of program by Chairperson Marjolein
09.30 – 10.45 hrs Be Digital Be Innovative with Dries Faems and Nick Stevens
10.45 – 11.00 hrs Coffee break
11.00 – 12.15 hrs Workshops
12.15 – 13.30 hrs Lunch and networking time

All plenary sections are in English. Each workshop will indicate whether it will be presented in English or Dutch.

Different workshops will be held during the event. You can choose from diverse interesting elements which will be announced in the run-up to the event. 

BE DIGITAL & BE INNOVATIVE
Dries Faems (Professor innovation) and Nick Stevens (Digital Officer in Groningen) will take you through a world of innovation, digitalization of export, and doing business internationally. Dries will tell you about the compelling results from his research on innovative companies in relation to export. Nick will take you through the whirlwind of the new digital economy.

The first workshops are already set:

  • WORKSHOP 1 – WECHAT – THE CHINESE SOCIAL AND BUSINESS NETWORK
  • WORKSHOP 2 – ONLINE NEW BUSINESS CREATION!
  • WORKSHOP 3 – IBM, MARTINUS BEER AND ONLINE MARKETING STRATEGY
  • WORKSHOP 4 – WINPARTS: UPS AND DOWNS OF A SUCCESSFULL EXPORT COMPANY
  • WORKSHOP 5 – SELF-EXPORT: STEPS AND FUNDING!